12/09 to Present

Consultant, Portola Valley, CA

1. Through January 2011, media have included interactive and print. Software platforms have included Windows, Mac and iPad. End users have included consumers and scientists. Activities have included management consulting, user research, design and Java programming.
   

11/08 to 6/09

Product Fellow, 23andMe, Mountain View, CA

1. In-house expert in user experience and innovation for a direct-to-consumer genetic testing startup. Product manager for experimental and next-generation products. Launched and managed 23andMe Labs, a site where staff scientists make experimental software tools available to customers.
   

5/05 to 11/08

VP, User Experience & Design, Yahoo! Inc., Sunnyvale, CA

1. Managed teams of 10 to 200+. Coordinated the company’s user experience activities worldwide. Decentralized the U.S. design organization, resulting in more tightly knit product teams. Created a centralized design flex force to provide short-term assistance to product groups. Concurrently served as a Research Fellow, contributing to user experience innovations and patent applications.
   

10/01 to 4/05

VP, Shopping Experience, Amazon.com, Seattle, WA

1. Created the usability group. Managed data mining, market research and usability as a single organization that provided customer insights more cheaply and effectively. Managed engineering teams and the data warehouse. Contributed to patent filings.
   

8/97 to 10/01

President, Stagecast Software, Inc., Burlingame, CA

1. Co-founded an education software startup spun out of Apple. Managed all functions. Raised angel and venture capital. Shipped two versions of Stagecast Creator, an award-winning product aimed at ages 7-12 and popular in computer camps and computer labs.